Social Media Associate

In September 2011, UN Secretary-General Ban Ki-moon launched the Sustainable Energy for All (SEforALL) initiative as a global partnership platform that was to promote and support new collaborative approaches for governments, business and civil society to work together in making sustainable energy for all a reality by 2030. Set up as a multi-stakeholder platform, SEforALL aims to contribute towards three interlinked objectives: (i) ensure universal access to modern energy services; (ii) double the global rate of improvement in energy efficiency; and (iii) double the share of renewable energy in the global energy mix. In working towards these goals, SEforALL engages with leaders across the world, empowering them to broker the partnerships and to unlock the finance necessary for a radical energy transformation in their countries, sectors or regions. SEforALL works by marshaling the evidence about what works and what doesn’t; benchmarking the progress made across countries, and pointing to it; amplifying the voices of the energy poor and others who need to be engaged for a global movement to emerge; telling the stories of success to offer motivation where inertia is settling; and connecting leaders with each other and the ideas and innovation they need to move forward.  SEforALL operates out of Vienna and Washington DC, incorporated as an International Organization under Austrian law.

Context of Assignment: The SEforALL Communications team is a lean, agile, fast-paced global team using storytelling to help deliver the organization’s goal of accelerating action that help secure clean, affordable energy for all well – and do it well before 2030. Under the overall guidance of the SEforALL Communications Director, the Social Media Associate’s role will be to develop and execute SEforALL’s social media strategies and campaigns across all relevant social media channels and manage the day-to-day tactical execution of all social media activity – and help us change the narrative on SDG #7.

Supervision

Title of Supervisor: Communications Director

Content and methodology of supervision: The Social Media Associate will be supervised through individual meetings with the Communications Director, weekly team meetings, and through periodic performance appraisals.

We currently have an exciting opportunity for a self-starter, detail-oriented, technologically-savvy individual to serve as a Social Media Associate.  Located in the Vienna/Austria headquarters of SEforALL, the Social Media Associate takes accountability for all of SEforALL’s social media platforms – and its impact – as well as for all other digital platforms and tools. S/he will be responsible for developing and implementing the SEforALL social media communications strategy. S/he will lead on content management of the SEforALL online products – in particular of SEforALL’s social media platforms – and be responsible for knowledge building and knowledge sharing amongst others in the team with regard to all such platforms and tools as well as among the SEforALL communications partner community – monitoring and supporting our Partners’ social media platforms.

The Social Media Associate ensures efficient social media content management, and focuses on the following:

• Builds and executes social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
• Identifies appropriate social media platforms to create and develop SEforALL’s brand presence and produces content on such social networking platforms.
• Builds and executes social media content and related day-to-day activities, including monitoring of social media pages and accounts (crafting and posting content and commentary), as well as responding directly to customer feedback and communicating to other internal divisions where necessary.
• Leads the development, provides strategic insight, and conducts training for social media policies and best practices for the organization as well as its partners. 
• Maintains knowledge on the changing social media landscape and works with the team to create new, creative ways (campaigns, daily outreach, etc.) to promote SEforALL’s message while encouraging engagement from the online community. Builds up database for recording and storing best practices for creating, managing, monitoring, and developing content for social networks.
• Analyzes, reviews, and reports on effectiveness of Social Media efforts in order to maximize results; utilizes tools (Google Analytics, etc.) to gather and analyze information on various social media campaigns and initiatives.
• Attends conferences and SEforALL’s events (SEforALL Forum) to generate real-time content on social media platforms like Twitter, LinkedIn etc.
• Determine metrics for growth, along with strategies for lead generation using social media avenues
• Creates and maintains content calendars for all of SEforALL’s social media profiles, coordinating with key partners and other stakeholders to drive engagement and growth. In collaboration with the Communications team, creating a digital content calendar as well as identifying gaps, inaccuracies or outdated aspects in existing content
• Ensuring consistent branding and visual imagery on all of SEforALL’s social media platforms by promoting uniform fonts, formatting, icons, images and layout in line with the SEforALL communications strategy
• Researching, writing, editing and publishing social media content that is clear, concise, vivid, and effectively conveys key messages to target audiences
• Suggesting and implementing new elements such as audio-visual elements, text elements in highly creative styles.
• Monitoring and supporting all partner social media platforms
  
  

The Social Media Associate ensures implementation of SEforALL’s communications strategies and procedures, focusing on:

• Full compliance of communications activities with internal rules, regulations, policies and strategies.
• Processes that are to be in place across the SEforALL global team to ensure up to date information is made available on all social media platforms and that SEforALL teams are at all times, when necessary, apprised of new or changing content on all such platforms . 
• Work in collaboration with the Digital Media Associate in ensuring that regular reports are available on website activity and the use of other online tools and services to support management decisions on investing more or less time and resources in specific outreach channels for specific influence and impact. Reports will have to be designed in line with the SEforALL results framework and with recent knowledge and insight on measuring and managing online outreach campaigns for influence.

Education and Work Experience:

• Secondary education required. First university degree in Liberal Arts with experience in Communication desirable
• A minimum of 3-5 years’ experience in, social media, and digital marketing with a responsibility for creating, curating and developing high impact campaigns across a variety of social and digital channels with a demonstrated and documented immersion across social media platforms. If no first university degree, then a minimum of 5-6 years’ of digital experience along with specific experience in social media for at least 2-3 years
• Outstanding copywriting and editing skills in English. Copywriting and editing skills in French or Spanish a plus.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (LinkedIn, Twitter etc.) and how each platform can be deployed in different scenarios.
• Adobe Suite skills advantageous but not required.
• Adequate knowledge of web design, web development, CRO and SEO
• Fluency in written and oral English required

Languages:

Complete fluency in English with strong written and verbal communication skills is required. Knowledge and ability to work in another UN language desirable. (Arabic, Chinese, French, Russian or Spanish).

Key Competencies

The ideal candidate will have a strong background in online communication tools and activities, demonstrating excellent familiarity with and working knowledge of media channels and tools.

• Communications strategies:  Able to modify communication strategies and products to leverage existing or upcoming innovative communication tools or new social media channels and a demonstrated ability to create and implement high impact social media campaigns across various platforms.
• Knowledge sharing and learning:  Able to contribute to the development of expertise in online communications especially in social media. Promotes knowledge management and a learning environment in the office through leadership and personal example. Actively works towards continuing personal learning and development and applies newly acquired skills
• Communication skills: Ability to translate complex messages and concepts into simple language that is easy to understand.  Ability to read and write effectively.  Ability to interview colleagues, research and solicit newsworthy material relating SEforALL’s work for feature stories and other external publications.  Ability to produce a high volume of quality content
• Ability to manage information: Demonstrates an awareness of matters relating to information policies and has a working or functional knowledge of information management procedures and practices.  Understands the risks and opportunities resulting from increased access to information.
• IT skills: Strong IT skills desired.
• Delivery skills: Ability to adhere to work assignments and meet designated deadlines. Ability to work independently and with minimal supervision.  Keen attention to details.
• Reliability and Quality: Can be relied on to complete specific tasks requiring competency to the SEforALL standard (structure, clarity of ideas, and presentation of content).  High attention to detail and process management.  Results focused.  Can-do attitude. 

Core Competencies

• Client Orientation - Maintains client relationships in the face of conflicting demands or directions and provides evidence-based advice and solutions based on sound diagnosis and knowledge.    Acts as a credible business partner and works with a long-term and institution-wide perspective in addressing clients' needs
• Drive for Results - Identifies the needed resources to accomplish results involving multiple stakeholders and finds solutions to obstacles affecting key deliverables. 
• Teamwork (Collaboration) and Inclusion - Shows leadership in ensuring the team stays organized and focused, and actively seeks and considers diverse ideas and approaches. 
• Knowledge, Learning and Communication - Leads in the sharing of best practice, trends, knowledge and lessons learned across units and with clients and partners, articulating ideas verbally and in writing in a clear and compelling way across audiences of varied levels.  Makes high impact, results-oriented presentations and speeches to appropriate decision makers and influences
• Business Judgment and Analytical Decision Making - Gathers inputs, assesses risk, considers impact and articulates benefits of decisions for internal and external stakeholders over the long term.
• Planning and Organizing: Develops clear goals that are consistent with agreed strategies. Identifies priority activities and assignments.  Adjusts priorities as required. Allocates appropriate amount of time and resources for completing work. Foresees risks and allows for contingencies when planning; monitors and adjusts plans and actions as necessary. Use time efficiently and is able to work to deadlines and maintain effectiveness under pressure.
• Excellent organizational and task management skills, with appropriate attention to details and ability to prioritize work among multiple competing demands, and under tight deadlines.  Ability to manage multiple workflows at the same time.  Ability to thrive in a fast-paced work environment where adaptability will be a premier.
• Teamwork:  Work within a newly-formed team as well as with colleagues across work units, departments, divisions and with others. Support colleagues, establish a team culture, encourage others to participate in teamwork and share responsibility for decision-making and results. Places team agenda before personal agenda. Supports and acts in accordance with final group decision, even when such decisions may not entirely reflect own position; Shares credit for team accomplishments and accepts joint responsibility for team shortcomings.  Demonstrated ability to work with teams representing a wide variety of staffing levels that also cut across agencies and partners, and work without direct authority to deliver timely and high quality products.  Strong team player capabilities.
• Personal. Consistently approaches work with energy and a positive, constructive attitude.  Demonstrates behavior of professional and personal ethics transparency and openness to encourage respect and similar behavior from colleagues in the work place. Sensitivity to other people’s cultural and religious norms and the ability to easily blend with others.  Must have shown to have the ability to be discrete and maintain confidential information. Exhibits diplomacy, loyalty and commitment to SEforALL’s goals. Sense of humor an advantage.

SEforALL values       

Partnership. SEforALL’s global team operates within and across partner driven networks, building on its strong relationship with the UN. SEforALL’s global team catalyzes connections, coordinates activities with others, collaborates on common objectives and leverages opportunities to deliver more as a platform than it can do individually.

Agility. SEforALL’s global team is adaptive in its approach so it can stay focused on its goal in an evolving economic and political environment. It brings people together that don’t normally talk to each other and frames the questions differently so it can help leaders unlock action and finance.

Diversity. SEforALL’s global team recognizes the diversity of needs across countries and communities and commits to working with all actors in delivering solutions that respond to these differentiated needs.

Equity. SEforALL’s goal is for “all.” SEforALL’s global team strives for a sustainable energy transition that is just and equitable and leaves no one behind.

Results. SEforALL global team focuses on helping leaders make the most progress, fastest in areas that make a meaningful contribution to SEforALL’s objectives. It is solutions-oriented. It values evidence and data. It understands the scale and urgency of the sustainable energy challenge and the need for a holistic systems-based approach.

Trust. SEforALL’s global team treats information carefully and respects what it is entrusted with as it serves partners and their success.

• SEforALL offers exciting high-impact assignments, a collegial and creative work environment, and the opportunity for committed professionals to thrive and grow within flat hierarchies and in the pursuit of an inspiring mission.
• SEforALL provides competitive compensation packages at its locations in Vienna and Washington and modern workplace arrangements in terms of flexibility and results orientation.
• Applications received after the closing date will not be considered.
• Only those candidates that are short-listed for interviews will be notified.
• Qualified female candidates are strongly encouraged to apply.
• SEforALL reserves the right to appoint a candidate at a level below the advertised level of the post.