The retainer will work under the guidance and supervision of the Advocacy and Co...
The retainer will work under the guidance and supervision of the Advocacy and Communications Manager, and in close collaboration with the Strategic Communications Partner Committee (SCPC) Manager and the Advocacy Officer, to achieve the core objectives and strategic priorities of the Partnership and the Strategic Communications Partner Committee (SCPC):
The purpose of the SCPC is to develop and implement, in collaboration with the Partnership Management Team, communications to achieve the objectives of the Partnership. The objective of the SCPC is to translate the overarching objectives of the Partnership into specific, aligned and inspirational messages that catalyse action.
The incumbent may be required and is expected to be willing to undertake assignment travel per operationsl needs
Communications – Social Media Management
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Implements the social media strategy for the RBM Partnership to End Malaria platforms – with a specific focus on key moments and live events in the yearly calendar.
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Conduct research and identifies Global events and opportunities for social media amplification and engagement
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Serve as a social media communication point of contact for partners and the SCPC, relating to key moments in the RBM Calendar, as well as evergreen management of social media
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Develop a social media calendar and support on content creation, event communication and media relations, before, during and after events and specific calendar moments in coordination with the secretariat team and the partner committees
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Maintain and regularly update the RBM website and social media channels
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Support in promoting the visibility and online presence of the Partnership especially that of the CEO
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Support the social media outreach and engagement, by identifying and engaging with key media personalities, key RBM stakeholder and social media influencers to ensure visibility of RBM on the global scale
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Keep up to date with new and improved communication methodologies and data sharing platforms
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Develop and update communications related materials on the RBM website and all social media platforms
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Support the compilation of Briefing notes for CEO’s engagements with a specific focus on public facing communications on the CEO channels
Content creation and management
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Manage content creation schedule
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Liaise with graphic designers and videographers around key assets for evergreen, live content and major campaigns
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Develop the content calendar with significant emphasis on opportunities to engage with RBM’s communities.
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Support the compilation of Briefing notes for CEO’s engagements with a specific focus on public-facing communications on the CEO channels
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Develop thought leadership ideas and strategies alongside the Advocacy and Communications Manager, as well as the Communications agencies working with RBM.
Social Media Analysis
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Lead the strategy for live events analysis and development of performance metrics, specifically relating to social media.
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Give strategic advice on the most appropriate tools for gathering social media metrics to demonstrate effectiveness of activities.
Partner Committee Coordination Support
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As assigned, Coordinate ideation sessions and steering committee collaboration meetings – especially where there are key strategic social media moments
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With support from Advocacy and Communication Manager, effectively manage RBM social media platforms and quickly responding to comments including media backlash to ensure that RBM messaging is clear
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Perform other related responsibilities as assigned, including replacing and backstopping for others as required.
The effective and successful achievement of results by the Social Media Officer directly impacts the advocacy and communications activities of the Secretariat and the respective Partner Committees, and more broadly the mission of the RBM Partnership.