Communication Senior Assistant (Social Media)

Afghanistan

With more than 20 years of experience in the country, UNOPS Afghanistan focuses on providing maximum support to the people of Afghanistan through the delivery of projects and services that improve the lives of people in need. The UNOPS Afghanistan Country Office (AFCO) serves as an organizational mechanism to deliver a range of projects for which UNOPS has been designated as the implementation agency. At present, UNOPS AFCO activities cover a range of sectors including humanitarian, basic human needs, cash for work, infrastructure, development, procurement and HR services.

The functional objective of UNOPS AFCO is to contribute to improving the lives of girls, boys, men and women living in Afghanistan. The aim of UNOPS AFCO is to provide efficient and cost-effective implementation services on behalf of all our partners to support the humanitarian response and development of the country. UNOPS AFCO’s mission is to exceed the expectations of all stakeholders in the delivery of AFCO services, at all times, in all places, in all circumstances, in order to improve the lives of Afghans in need.

Responding to one of the most complex humanitarian crises in the world, the Afghanistan Inter-Agency Information and Accountability Center (IAIAC) known as Awaaz Afghanistan, is an inter-agency two-way communication and accountability mechanism that responds to the information and communication needs of affected populations in Afghanistan and allows affected populations to shape their relief and recovery. Based in Kabul and functioning as a toll-free humanitarian helpline, Awaaz Afghanistan is a link to the partnership between those who wish to assist and those who need assistance and is accountable to both constituencies.

Supported by the Humanitarian Country Team, with current funding from the Afghanistan Humanitarian Fund (AHF), UN Women, Japan Supplementary Fund, and the Directorate-General for European Civil Protection and Humanitarian Aid Operations (ECHO), Awaaz’s primary objective is to promote two-way communication between affected populations to:

1. Empower communities through the provision of accessible and timely information on how to access humanitarian services and resources required to improve their situation

2. Help ensure efficient and effective coordination of humanitarian actors operating in Afghanistan by collecting and circulating information about the urgent needs and priorities of affected populations

3. Support an environment of transparency and accountability by:

   1. Establishing an easy-to-access and safe mechanism through which affected populations can lodge feedback and complaints

   2. Channeling feedback and complaints to humanitarian actors to influence humanitarian programming and shape quality advocacy

Purpose and Scope of the Assignment

Under the supervision of the Project Manager, the Social Media Associate will support Awaaz in enhancing its digital presence and engagement across platforms such as Facebook, Twitter (X), LinkedIn, and YouTube. The incumbent will create and manage posts, support multimedia production, and ensure consistent branding in line with UNOPS guidelines. The role involves real-time event coverage, promotion of impact stories, coordination with internal and external stakeholders, and performance monitoring using analytics tools to optimize outreach and engagement. Content will primarily be produced in English, with some materials in local languages as needed.

The Social Media Associate will support Awaaz/UNOPS in managing its official digital communication channels, including planning, content development, publishing, monitoring, and reporting. The role will contribute to building awareness, promoting key messages, highlighting impact, and fostering meaningful engagement with communities and partners.

Content Planning & Creation

• Support the development of a structured social media content calendar aligned with Awaaz/UNOPS key messaging, events, and global observances.

• Draft, edit, and schedule content (text, graphics, videos) across social media platforms, ensuring clarity, accuracy, and alignment with brand guidelines.

• Translate key messages and technical content into engaging and accessible social media language for diverse audiences.

• Coordinate with internal teams to gather updates, photos, or stories for content development.

• Assist in producing simple graphics using design tools (e.g., Canva) and editing short video clips for digital use.

Platform Management & Engagement 

• Manage day-to-day posting and monitoring of UNOPS/Awaaz’s official social media accounts (Facebook, Twitter/X, LinkedIn, YouTube).

• Respond to comments and inquiries from the public on social platforms in a timely and professional manner.

• Escalate sensitive or complex queries to appropriate focal points or teams.

• Monitor and flag misinformation or inappropriate comments for review or removal.

• Support cross-posting and amplification of partner content, ensuring alignment with the communication strategy.

Campaigns & Events 

• Assist in planning and delivering social media campaigns for events, awareness days, and project milestones.

• Coordinate real-time content collection and posting during key events, including live-tweeting or on-site social coverage.

• Capture and curate user-generated content or testimonials (with consent) for storytelling purposes.

• Draft social media toolkits or pre-approved content packages for partners to use during campaigns.

Monitoring & Analytics 

• Track and compile weekly and monthly performance metrics (reach, engagement, followers, impressions) using tools like Meta Insights, LinkedIn Analytics, and Google Analytics.

• Analyze trends and performance to identify opportunities for improved engagement or reach.

• Prepare short analytical briefs or visual dashboards for internal use or reporting to donors/stakeholders.

Quality Assurance & Coordination 

• Ensure all content follows UNOPS/Awaaz branding, spelling, grammar, and tone of voice standards.

• Maintain a database of high-performing content, campaign reports, and lessons learned for reference and internal learning.

• Participate in regular team meetings and strategy discussions, contribute insights, feedback, and creative suggestions to strengthen Awaaz’s digital presence.

• Please note that UNOPS does not accept unsolicited resumes.

• Applications received after the closing date will not be considered.

• Please note that only shortlisted candidates will be contacted and advance to the next stage of the selection process, which involves various assessments.

• UNOPS embraces diversity and is committed to equal employment opportunity. Our workforce consists of many diverse nationalities, cultures,  languages, races, gender identities, sexual orientations, and abilities. UNOPS seeks to sustain and strengthen this diversity to ensure equal opportunities as well as an inclusive working environment for its entire workforce. 

• Qualified women and candidates from groups which are underrepresented in the UNOPS workforce are encouraged to apply. These include in particular candidates from racialized and/or indigenous groups, members of minority gender identities and sexual orientations, and people with disabilities.

• We would like to ensure all candidates perform at their best during the assessment process.  If you are shortlisted and require additional assistance to complete any assessment, including reasonable accommodation, please inform our human resources team when you receive an invitation.

Terms and Conditions 

• For staff positions only, UNOPS reserves the right to appoint a candidate at a lower level than the advertised level of the post. 

• For retainer contracts, you must complete a few mandatory courses ( they take around 4 hours to complete)  in your own time, before providing services to UNOPS. Refreshers or new mandatory courses may be required during your contract. Please note that you will not receive any compensation for taking courses and refreshers. For more information on a retainer contract here.

• All UNOPS personnel are responsible for performing their duties in accordance with the UN Charter and UNOPS Policies and Instructions, as well as other relevant accountability frameworks. In addition, all personnel must demonstrate an understanding of the Sustainable Development Goals (SDGs) in a manner consistent with UN core values and the UN Common Agenda.

• It is the policy of UNOPS to conduct background checks on all potential personnel. Recruitment in UNOPS is contingent on the results of such checks.