The overall objective of this assignment is to disseminate information on the re...
The overall objective of this assignment is to disseminate information on the results of the SGP. As the SGP has generated a diverse range of results, it is highly pertinent to capture these results and the lessons that they bring to celebrate and promote the 25th anniversary of the UNDP SGP programme. It is also important to provide such information in a way to trigger and promote opportunities for replication of these efforts at a national and international level.
To facilitate the achievement of this objective, the Consultant will be tasked the following responsibilities.
The Consultant will work in close cooperation with the SGP Project Coordinator, to fulfil the following tasks:
- Create 15 Photo essays (4 created with travel to project sites, 11 created remotely with locally-generated photographs and text)
- Support the creation of a 40-50 page commemorative publication to celebrate and promote the 25th anniversary of the UNDP SGP programme,
Support the implementation of the social media campaign to promote the photo essays and the publication. Working closely with UNDP offices, this will include designing and implementing a campaign to promote the content of the photo essays and commemorative publication. Includes promotion via UNDP and UNDP Climate Twitter accounts, UNDP Facebook, Exposure, and other social media promotion as directed, as well as leveraging partnerships with relevant stakeholders to increase prominence of projects.
Expected outputs include:
- Missions to project sites in 4 locations to take photos, conduct interviews, and gather information for photo essays and for use in publication;
- Visit project sites and take photos, interviewing project staff and project beneficiaries;
- Make high resolution project photos available in a digital format suitable for large-size color printing (i.e. 300dpi RAW, .tiff, and/or .jpeg formats; with appropriate cropping, color adjustments, noise reduction and other post-processing; Accompanied with caption and/or embedded metadata, specifying activities depicted, location, date and time, name of subjects, photographer name and any other relevant details.) Modify in Adobe PhotoShop and/or Adobe Lightroom, crop, etc. as needed. Add to the relevant SGP Flickr account and SGP photo database and make available to project team;
- Creating 4 Photo Essays from this content and promote via UNDP Facebook and Twitter (aligning promotion with the SGP’s practical outreach campaign);
- Create 11 Photo essays remotely with locally-generated photographs and text
- Support the creation of a 40-50 page commemorative publication to celebrate and promote the 25th anniversary of the SGP programme,
- Contribute to the development of visual communications products and other visual media including infographics related to the 25th anniversary campaign
- Contribute to the development and implementation of the planned targeted outreach campaign;
- Promote above products via UNDP and UNDP Climate Twitter and Facebook (with a combined 2 million+ followers)
- Seek to incorporate project details and highlights in broader UNDP publications;
- Seek additional opportunities for exposure for the SGP 25th anniversary outreach products via UNDP and broader UN, and external media outlets; and
- Draft an M&E report detailing completed works, number of views and promotion